Tag Archives: copywriting

Quick! An offer to discover 14 magic words that are proven to save you money, get results, guarantee you love, health and happiness – read on now!

This is a free giveaway. There they are, 14 words that copywriters use daily in their work when writing adverts, sales letters, brochures, websites and blogs. There are another 4 but I couldn’t work them into the sentence.Last week I … Continue reading

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Even the big boys do it…

We have had to buy a new car recently. The old car was pronounced dead and not worth repairing after 14 years of faithful service. So we went car shopping. And I picked up brochures everywhere we went. Some of … Continue reading

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Just imagine…

Just imagine if the letters on your keyboard kept moving around. Each day you would go to your desk and discover that QWERTY had turned into PKHVCA or BXSGPL and each day would be different. How annoying would that be? … Continue reading

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Typos cost money!

A recent study about on-line business has said that poor spelling could be costing businesses millions. It reported that a single spelling mistake on a webpage can cut online sales by up to 50 per cent. One particular website showed … Continue reading

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The KISS!

Not the one on the balcony…or the other one on the balcony. No! KISS refers to a design/marketing principle which is useful to remember. Keep It Simple, Stupid That means exactly what it says. Don’t go for dropped shadows and … Continue reading

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Typo or not typo?

I waited and waited but nothing happened. It wasn’t going to do it – perhaps not in front of people. Maybe when it’s in your garden in the morning when you look out it will have shifted to the warm … Continue reading

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