Category Archives: Marketing

Even the big boys do it…

We have had to buy a new car recently. The old car was pronounced dead and not worth repairing after 14 years of faithful service. So we went car shopping. And I picked up brochures everywhere we went. Some of … Continue reading

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The KISS!

Not the one on the balcony…or the other one on the balcony. No! KISS refers to a design/marketing principle which is useful to remember. Keep It Simple, Stupid That means exactly what it says. Don’t go for dropped shadows and … Continue reading

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