Not the one on the balcony…or the other one on the balcony. No! KISS refers to a design/marketing principle which is useful to remember.

Keep It Simple, Stupid

That means exactly what it says.

  • Don’t go for dropped shadows and gradient fills on your logo. Or intricate and detailed designs that won’t work in a single colour or reduce to fit on a pen.
  • Keep your vocabulary simple – don’t try to over-impress with long words and jargon. Look at some of the job adverts in newspapers which on first reading sound really complicated, but when you interpret them, are very, very straightforward.
  • If you are writing a sales letter stick to one idea – don’t try and sell all your services at once.
  • Your business plan will benefit from the KISS principle.
  • And your marketing plan…

Antoine de Saint Exupéry’s  “It seems that perfection is reached not when there is nothing left to add, but when there is nothing left to take away” is a good maxim to follow.

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