We’ve all seen them – a square made up from other squares and blobs. But what are they? They are QR codes. They are a type of bar-code that can contain more than just numbers. Originally developed for the car-industry to track car parts round the factory they are now being used in magazines, newspapers, marketing material, on business cards, posters, buses… If you, or your clients, have a Smartphone with the appropriate app (free to download) the QR code can be scanned and the information it holds is instantly (QR = Qucik Response) available. So you can direct clients and prospects to your website, or a special page on your website; give them a special offer or coupon; directions to your restaurant or shop; your contact details; a message…the list is as long as you like.
I have a QR code on my leaflet – links straight through to my website. They work on-screen as well…where will the journey end!