These tips work especially in designing for print – the web is a little more tolerant. But using them will make any of your communications look better.
- Some people are still putting two spaces at the end of a sentence. That went out with the typewriter. One space is enough.
- Headlines don’t have to be the thickest bold typestyle you have on your computer. Consider making your headlines a light-weight font, and perhaps just a few points larger. Or change the font for headlines – if your main text is in a serif font use a non-serif…or vice versa.
- Bold, italics, underlined, or otherwise highlighted text should be used sparingly. You use these techniques to draw attention to specific text. If you overuse it, you accomplish just the opposite.
- Fully justified text boxes are more difficult to read and can leave you with unsightly gaps throughout your text – known as ‘rivers’.
- USING ALL CAPS ONLY DRAWS ATTENTION TO YOUR LACK OF UNDERSTANDING OF DESIGN.
Next time – 5 fonts designers hate!