5 tips to make your design for print more professional

These tips work especially in designing for print – the web is a little more tolerant. But using them will make any of your communications look better.

  1. Some people are still putting two spaces at the end of a sentence. That went out with the typewriter. One space is enough.
  2. Headlines don’t have to be the thickest bold typestyle you have on your computer. Consider making your headlines a light-weight font, and perhaps just a few points larger. Or change the font for headlines – if your main text is in a serif font use a non-serif…or vice versa.
  3. Bold, italics, underlined, or otherwise highlighted text should be used sparingly. You use these techniques to draw attention to specific text. If you overuse it, you accomplish just the opposite.
  4. Fully justified text boxes are more difficult to read and can leave you with unsightly gaps throughout your text – known as ‘rivers’.
  5. USING ALL CAPS ONLY DRAWS ATTENTION TO YOUR LACK OF UNDERSTANDING OF DESIGN.

Next time – 5 fonts designers hate!

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